Case Study: Marketing Success for a Pregnancy Resource Center

Goals:

• Amplify social media engagement

• Lower CPC while maximizing conversions with Google Ad Grants

• Boost foot traffic through geofencing

• Enhance website performance and retention

Results:
Our campaign exceeded expectations across every channel:

• Social Media: Engaged over 50K users with a solid 4-5% engagement rate. Expansion to X (formerly Twitter) enabled us to tap into real-time conversations and build momentum with relevant, high-performing content.

• Google Ad Grants: With a standout 14.4% CTR and conversion rate, the campaign outpaced industry norms. Strategic keyword refinement drove valuable engagement despite a higher CPC, with users actively seeking appointments and resources.

• Geofencing: Delivered 524 in-person visits, hitting local benchmarks and drawing significant foot traffic at peak times.

• Website: Identified opportunities for improved retention with bounce rate adjustments, interactive content, and streamlined navigation to foster deeper engagement.

Impact:

• Maximized Engagement: Our Google Ad Grants strategy drove unprecedented CTR and conversions, transforming online engagement into concrete action.

• Foot Traffic Increase: Geofencing consistently brought visitors into the center during key months.

• New Audience Reach: Launching on X diversified our audience and kept the center visible in trending discussions.

• User Experience Enhancements: Planned site improvements promise lower bounce rates and greater user retention.

SAFL Social Media Campaign (Jan - April 2024)

Overview:
From January to April 2024, we worked with SAFL to enhance social media presence through strategic posts and video content, aiming to expand reach and engagement.

Key Results:

• Reach: 11,377 accounts, 82% of which were non-followers.

• Engagement Growth: 322% increase in engagements and 122% increase in content interactions.

• Follower Growth: Gained 148 new followers during the campaign.

Impact:
By refining content and design, the campaign achieved an 86% success score, surpassing our 60% benchmark, demonstrating a strong engagement-driven strategy that resonates with the SAFL community​

Agape Asia Case Study: Campaign Redesign for Increased Donations

Overview:
In 2024, Agape Asia’s campaign materials were redesigned with simplified, impactful messaging to boost donor engagement and campaign effectiveness.

Key Strategies & Results:

• Campaign Redesign: Updated visuals and streamlined messaging aligned with Agape Asia’s mission, making the campaign more compelling for supporters.

• Enhanced Clarity: Simplified materials helped convey impact, leading to better donor understanding and engagement.

Impact:
These changes drove a 67% increase in campaign earnings, demonstrating the power of clear, visually appealing campaign materials in maximizing donor support.

Impact & Results

• Engagement Growth: By October 2024, engagement on posts increased by 40% compared to the first quarter of the year.

• Follower Growth: Girls Inc.’s Instagram saw a 200% follower increase over nine months, fueled by consistent, high-quality content and interactive elements.

• Donation Increases: Donation-related posts averaged 2.5x the clicks of standard posts, demonstrating that followers were not only engaging but also taking actionable steps to support the organization financially.

• Community Connection: Through stories, Q&As, and takeovers, the page fostered a sense of community and transparency, building trust and support among followers.

• Highlight: This year, we helped them secure grants by creating powerful, impactful videos.